Kenyan Model Ajuma Nasenyana Fights Skin Lightening and European Standards of Beauty

TUESDAY JUN 26, 2012 – BY Like many other parts of the world, Africa is no stranger to European standards of beauty. The practice of skin lightening is becoming rampant in many African countries as some folks go to drastic lengths to shed their dark complexions for lighter, “more acceptable” ones. And from advertising and magazines, to TV and film, the black aesthetics are being pushed out, while European standards of beauty — blonde hair, blue eyes — are becoming more mainstream.

“It seems that the world is conspiring in preaching that there is something wrong with Kenyan ladies’ kinky hair and dark skin,” Kenyan model Ajuma Nasenyana told the Daily Nation.

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Posted on June 27, 2012 and filed under blog.