Idris Elba and a Tall Glass of Tanqueray

"Tanqueray, tonic, rocks, and one lime. That's how our guy, Idris Elba, keeps it classic."

With this opening line, the 180 year old gin maker kicks off its latest global marketing campaign.  Considering the 50 SHADES OF BLACK (and AFRICA BLACK) cover man Idris Elba's prominence in this campaign, I figured I'd give you all a reason to have a drink.

Cheers.

Posted on July 28, 2012 and filed under blog.