A hip hop music video where the entire premise is black men and their sons? Where they do that at?
Many things have been said about Fahamu Pecou. That he "is the Shit" is the most common and probably most comprehensive moniker that he has gone by for the last several years. Just to nuance things a bit, I'd like to add that he is super intelligent, unreasonably passionate...and slightly off. Yeah the dude isn't like most cats you run into on a daily basis. And the decision to paint a series of self portraits titled All Dat Glitters Ain't Goals, record an album by the same title, and shoot a music video to accompany each painting is proof of all of the above.
Titled Heir Conditioning, the song that was behind the gathering of men, boys, and babies in an abandoned lot in Atlanta, GA, is about the unfortunate plight of many young black males BUT ALSO about the less commonly told story of the loving, nurturing, strong, positive, examples of so many fathers in the black community. As much of Pecou's other projects (and Pecou as a caricature of himself), this work is interlaced with high brow wit, humor, and satire. As he says on his latest blog titled Art.Rap.Scholarshit., "if you're not careful you may learn something before it's done".
We arrived on set at 10am...already an anomaly for the hip hop world, and everything was immediately all love. Kids were playing soccer. Dreadlocs and dust was flying everywhere and my son couldn't wait to be in the midst of it all. What started off as a small gathering of a few early birds quickly turned into something that can really only be described in one word: beautiful.
Roni Nicole and Maurice Evans guided, directed, and filmed a group of men who at first glance couldn't have been any more different from each other. On the set were gentlemen wearing purple pants and others in freshly creased denim with a blazer and necktie. Tattoos adorned the faces, necks, and arms of some while sunglasses, scarves, and long sleeve button ups did others. To add to the beautiful display of juxtaposed "Fahamu-ness", Okorie Johnson arrived on set later bearing a chelo and wearing a shirt that read, "this t-shirt helped build a school in Africa".
It was something great to be a part of and I can't wait to post the finished product. I'm honored to be among such a group and look forward to connecting further with those who I already knew and exploring the possibilities of what I might build with those I did not know.
Fahamu is growing to be a great colleague, creative partner, and friend of mine. We are fortunate to have some of his work featured in 50 Shades of Black. We are lucky to have him and the oh-so-fly Jamila Crawford grace the cover of our upcoming ebook...photographed by TT Coles...who of course was on deck for the video shoot.
There are a lot of folks to check out now and that is exactly how we like it. We are a growing community of artist who believe that all of our futures as artists is dependent on each other...and you for your support.
Show some love.
UPDATE: MUSIC VIDEO COMPLETE!!
(June 10, 2013)
-Carlton Mackey, Creator of 50 SHADES OF BLACK
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